543: Robert Cialdini | Pre-suasion

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Dr. Robert Cialdini (@RobertCialdini) is a speaker, consultant, and author of Influence: The Psychology of Persuasion and, most recently, Pre-suasion: A Revolutionary Way to Influence and Persuade.

The Cheat Sheet:
  • What is "pre-suasion," and how does it relate to the concepts inside influence?
  • How persuasive people shape others' behavior and how we can use these techniques on others -- as well as ourselves.
  • How to gain and retain someone's attention.
  • How language, geography, and imaging alter our perceptions of what causes events -- and how the media uses these principles to influence us and set its agenda.
  • How to increase our appeal by causing others to focus on us (and why this phenomenon often lands innocent people in jail).
  • And so much more...

Show notes at http://theartofcharm.com/podcast-episodes/robert-cialdini-pre-suasion-episode-543/

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