Dr. Robert Cialdini (@RobertCialdini) is a speaker, consultant, and author of Influence: The Psychology of Persuasion and, most recently, Pre-suasion: A Revolutionary Way to Influence and Persuade.The Cheat Sheet:
- What is "pre-suasion," and how does it relate to the concepts inside influence?
- How persuasive people shape others' behavior and how we can use these techniques on others -- as well as ourselves.
- How to gain and retain someone's attention.
- How language, geography, and imaging alter our perceptions of what causes events -- and how the media uses these principles to influence us and set its agenda.
- How to increase our appeal by causing others to focus on us (and why this phenomenon often lands innocent people in jail).
- And so much more...
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