Carmen Simon (@areyoumemorable) is a cognitive scientist specializing in neuroscience research and how we can use memory to have a positive impact on other people's decisions. She is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.
The Cheat Sheet:- How to stay on people's minds.
- How to influence other people's memory.
- Why being remembered in the future is more important than being remembered in the past.
- When forgetting is actually better than remembering.
- How to influence others to forget.
- And so much more...
Show notes at http://theartofcharm.com/podcast-episodes/carmen-simon-impossible-to-ignore-episode-533/
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