Snap’s User Base Stops Shrinking as Revenue Beats Estimates

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Snap’s User Base Stops Shrinking as Revenue Beats EstimatesSnap said it has been able to add more advertisers using its automated tools, increasing demand and therefore boosting prices for promotions on the mobile app. After a volatile year of executive departures, a redesign of the social-media platform that outraged some users, and problems with the Android version of Snapchat, Chief Executive Officer Evan Spiegel is trying to grow the still-unprofitable business into something more sustainable, he told investors Tuesday in remarks prepared for the earnings report. “It’s better than expected, which is good, but certainly isn’t an indication that they’re out of the woods yet, either with users or with revenue,” said Debra Aho Williamson, an analyst with EMarketer.


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