The stock rose as much as 6.8 percent to $355.50 in New York after Netflix said its most-popular plan would increase to $13 a month as of Tuesday from $11. Investors are showing confidence that Netflix subscribers will continue to pay up for the company’s original programming and library of movies and shows -- even if they need to dig down for a few more dollars a month. While subscriber growth slowed after a 2015 price increase, a 2017 increase didn’t cause a blip as Netflix added 24 million customers that year.
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