Minisode Monday #37 | Processing Fluency

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Welcome to Minisode Monday, where we kick off the week with something quick and actionable -- to make you more magnetic and effective -- that you can implement right away.

This time around, guest and To Sell Is Human: The Surprising Truth About Moving Others author Daniel Pink rejoins us to talk about using processing fluency -- particularly through rhymes -- to get our message to stick.

Let's get to it!

The Cheat Sheet:
  • The more memorable your message is, the more likely it is to have the desired effect.
  • Studies have found rhyming to be one of the most powerful ways of of conveying information.
  • Rhyming increases processing fluency -- that is, "how easy it is to understand the message and help it go down," explains Daniel Pink.
  • "Things that increase processing fluency [such as rhyming] are often believed at a deeper level."
  • Along with rhyming, alliteration and repetition increase processing fluency.
  • Put it to the test. See how you can slip this technique into everyday conversation without sounding like Dr. Seuss. (Or with sounding like Dr. Seuss. Your audience may vary.)
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  • Let us know about how you put today's Minisode Monday into practice! Leave a comment below, tweet with @TheArtofCharm in your response, or write to Jordan directly: jordan@theartofcharm.com (he reads everything)!

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Show notes at http://theartofcharm.com/mm37/

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