669: Scott Adams | Win Bigly

science

science / science 604 Views comments

Scott Adams (@ScottAdamsSays) of Dilbert fame revisits us to discuss his new book Win Bigly: Persuasion in a World Where Facts Don't Matter.

"Nobody ever won an argument with an analogy." -Scott Adams

The Cheat Sheet:
  • Is Scott Adams a Trump supporter?
  • People don’t use facts to make decisions. They use emotion.
  • Learn the three types of persuaders and how they operate.
  • See how master persuaders move the topic to things they understand and can dominate (regardless of facts and details).
  • Find out why master persuasion is effective even if the subject or target sees the technique.
  • And so much more...

Full show notes at https://theartofcharm.com/669/

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