They call it "the shrink" -- it's the challenge of how to pack more circuits onto the microchips which power everything from our phones to our computers, even our coffee machines. "There is more power in your smartphone today than was used to put man on the moon," says ASML's chief operating officer Frederic Schneider-Maunoury, animatedly waving his mobile phone in the air. When you open an app on your phone, the chain allowing you to book a flight, message a friend or check out who's hot in your neighbourhood arcs all the way back most likely to ASML.
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