Tom Wainwright (@t_wainwright) of The Economist shares the harrowing and sometimes grisly experiences he endured to write Narconomics: How to Run a Drug Cartel.
The Cheat Sheet:- Understand the parallels between the drug trade and regular businesses.
- Learn how ideas of economics and business apply to any entrepreneurial or business venture.
- Discover how drug cartels engage in corporate social responsibility, branding, and even PR campaigns.
- Hear why drug cartels franchise, regulate labor, branch out online, and diversify into legal (and ubiquitous) industries.
- Perhaps most intriguing of all: find out how an economist gets discovered wearing a GPS device to a meeting with a drug lord and lives to tell the tale!
- And so much more...
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Show notes at http://theartofcharm.com/podcast-episodes/tom-wainwright-narconomics-episode-568/
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